PG Clucks

PG Cluck's began as a beloved fried chicken shack in the heart of Little Italy, adored by locals for its modest charm. Since its inception, founders Pawel and Stephanie Grezlikowski have expanded their brand to include new locations and innovative menu items that continue to captivate hungry minds.

To support the couple's ambition and elevate their brand to a new level of visual sophistication, Sovereign State worked closely with PG Cluck's to develop a design system that compliments their dedication to their product and brand. The resulting visual experience reflects the care and attention that goes into every aspect of PG Cluck's, enhancing its appeal and creating a truly dynamic brand.

• Strategy
• Identity
• Packaging
• Digital
• Collateral

Photography: Matt See